In the uncharted realms of data, we are the explorers, the innovators, the risk-takers. If the software doesn’t exist, we invent it. If the technology is available, we master it. Brilliance is nothing without boldness. At NITS Solutions, we use analytics to break open new worlds of opportunity for our clients.

TRANSFORMING INFORMATION INTO INTELLIGENCE

NITS Solutions unlocks what you already know. Combining unrivaled analytics, proprietary software and industry expertise, we help businesses find the opportunity hidden inside their data. Our custom data management technology and marketing experience allows us to maximize this untapped resource, to design and implement programs that enable our clients to blaze new paths for growth.

But we are more than consultants to our clients. We are collaborators. Technology and customer behavior is constantly evolving. Having a partner dedicated every day to your success is vital to responding to today’s accelerated marketplace.

Because of our passion for innovation and customer service, we’ve charted success for our clients and for ourselves. Our roster includes Fortune 500 companies and spans many business sectors. NITS Solutions was also named one of “Michigan 50 Companies to Watch” by Michigan Small Business and Development.

OUR CORE VALUES

We are Client Centric

We take our service a step further and commit to the success of our clients. Their needs come first; we take ownership of their business as if it is our own. We act with integrity, professionalism, and confidence.

We Collaborate as One

We are dedicated to our clients and provide tireless support to them; working together to achieve individual and collective goals.

We are Trusted Advisors

We advise clients on what we believe is best for their business in a manner that fosters relationships and builds trust.

We are Innovative

We push ourselves to think outside the box. We tackle big challenges and everyday improvements with innovation and creativity. We stay current on knowledge and seek new ways to provide value to our clients.

We Find a Way

We’re fast, flexible, optimistic, innovative, and tackle even the most ambiguous challenges. We roll up our sleeves to get it done while never losing focus of the big picture.

OUR TEAM

Diversity is the key to innovation. At NITS Solution, you’ll find a multifaceted team that puts a wide range of analytical expertise, technical ingenuity and personal experience to work for you. And while our team embodies the power of individuality, each person shares one common trait—data is in their DNA.

Neetu Seth
Founder

Identifying opportunity is second nature to Neetu. Since the company’s launch in 2009, she has grown NITS Solutions into the data analytics partner of choice to their Fortune 500 clients. She is responsible for every aspect of the firm, from charting strategic business development to daily operations, including training, marketing and human resources.

Neetu’s career began in financial services, where she gained significant experience delivering innovative solutions and exceptional service. At Citifinancial, she managed the branch’s daily operations, helping to grow its portfolio, capture new accounts and expand market share. In addition, she worked as a Consultant for ADP-Ebanking.

Featured in Corp! Magazine, Crain’s Business Detroit and CBS Detroit, Neetu has also earn a number of awards and honors, including: Ernst & Young Entrepreneur Winning Women; Ernst & Young Entrepreneur of the Year (semifinalist); Leaders and Innovators Award from Lawrence Technological University; and Inc. Magazine’s Top 500/5000 companies. She holds an MBA from Eastern Michigan University, a Bachelor’s Degree of Science from Eastern Michigan University, and a Bachelor of Arts from Guru Nanak Dev University, Punjab, India.

Prasad Bapat
Vice President of Technology

An integral part of NITS Solution since its inception, Prasad leads the Technology and Software Engineering teams. He oversees software development and provides strategic direction on all technology initiatives at the company. He also serves as the Chief Architect of the NITS Solutions software suite.

Prior to joining NITS, Prasad held vital positions at various technology firms, and has over 20 years of experience developing and implementing software. His extensive background includes a variety of relational and unstructured database systems, from transactional ERP systems to large-scale content databases holding billions of documents. As an innovation leader, he takes pride in designing fast and efficient data processing.

Prasad holds an MBA from Eastern Michigan University with an Outstanding Academic Achievement Award and a Bachelor of Engineering degree in Electronics from Walchand College of Engineering in India. He is also a member of the Beta Gamma Sigma honor society, whose members are recognized as the Best in Business.

Michele D. Peterson
Director of Business Development and Marketing

With over 22 years of consultative experience in automotive strategy, marketing, and operations, Michele has led groups at multiple companies in new business initiatives and product development. With experience in consumer and business to business marketing, she has worked with and on behalf of Fortune 500, privately-owned, and startup companies.

From concept to implementation, Michele helped successfully launch high-profile products at GM Onstar, Ford Motor Company and Urban Science. Her deep understanding of automotive OEM and dealers, customer shopping tools, and digital marketing has helped companies exceed and maximize brand loyalty.

Michele earned her bachelor’s degree in psychology from the University of Minnesota, Twin Cities, and her masters in marketing from the University of Phoenix.

Shashank Chiranewala
Vice President of Strategy

Shashank graduated from Arizona State University’s W.P. Carey School of Business with a BSc in Finance in May, 2010. In his initial career, he worked as an investment banker focusing on cross-border transactions (strategic advisory, M&A, PE and Debt-Syndication) in various sectors. He was a key member of the strategic advisory team that worked with clients actively to formulate growth strategy. In his personal journey, Shashank transitioned into an entrepreneur and successfully founded and executed to two startups in the food &beverage and healthcare industry in India.

Since 2014, Shashank has been operating a boutique consulting firm that focusses on management, operations/supply chain and financial consulting. In 2016 Shashank graduated from the University of Michigan’s, Ross School of Business with a degree in Master of Supply Chain Management. He was class president during his time at Ross and graduated with distinction. Shashank also received multiple scholarships and a leadership award in his time at Ross. Most recently, he worked as a consultant for the Volkswagen Group of America to redesign and implement a cost effective and strategic solution for the end-to-end supply chain in accessories division.  In his leisure time, he likes to pursue his hobbies which include flying (fixed-wing aircrafts), cooking and golfing.

Kimberly Cygan
Senior Marketing Manager

Kim brings more than 20 years of experience in the automotive industry. Prior to joining NITS, she held many positions at Ford Motor Company and Lincoln Mercury Sales Division in dealership and field strategy, marketing, customer communications, public relations and production forecasting. As our Sr. Marketing Manager, her wheelhouse strengths include relationship management, collaboration, and client delight which are clearly visible within the OEM programs she manages. She is also a “player coach” and knows how to help drive business results!

Spearheading several of our OEM wholesale marketing and incentive platforms are core to Kim’s direct management and successful program launches. She continually represents the company at OEM conferences and business forums and led NiTS’ corporate sponsorship of The Chad Tough Foundation at The University of Michigan with the Michigan Youth Flag Football League.

Kim earned her Bachelors of Business Administration from the University of Michigan and MBA course work in Marketing and Finance at Lawrence Technological University. She lives in Northville, MI with her spouse and three children. In her free time, Kim likes to run, watch Michigan Football, and enjoys spending time watching her children play football, lacrosse, basketball and track!