In the uncharted realms of data, we are the explorers, the innovators, the risk-takers. If the software doesn’t exist, we invent it. If the technology is available, we master it. Brilliance is nothing without boldness. At NITS Solutions, we use analytics to break open new worlds of opportunity for our clients.


NITS Solutions unlocks what you already know. Combining unrivaled analytics, proprietary software and industry expertise, we help businesses find the opportunity hidden inside their data. Our custom data management technology and marketing experience allows us to maximize this untapped resource, to design and implement programs that enable our clients to blaze new paths for growth.

But we are more than consultants to our clients. We are collaborators. Technology and customer behavior is constantly evolving. Having a partner dedicated every day to your success is vital to responding to today’s accelerated marketplace.

Because of our passion for innovation and customer service, we’ve charted success for our clients and for ourselves. Our roster includes Fortune 500 companies and spans many business sectors. NITS Solutions was also named one of “Michigan 50 Companies to Watch” by Michigan Small Business and Development.


We are Client Centric

We take our service a step further and commit to the success of our clients. Their needs come first; we take ownership of their business as if it is our own. We act with integrity, professionalism, and confidence.

We Collaborate as One

We are dedicated to our clients and provide tireless support to them; working together to achieve individual and collective goals.

We are Trusted Advisors

We advise clients on what we believe is best for their business in a manner that fosters relationships and builds trust.

We are Innovative

We push ourselves to think outside the box. We tackle big challenges and everyday improvements with innovation and creativity. We stay current on knowledge and seek new ways to provide value to our clients.

We Find a Way

We’re fast, flexible, optimistic, innovative, and tackle even the most ambiguous challenges. We roll up our sleeves to get it done while never losing focus of the big picture.


Diversity is the key to innovation. At NITS Solution, you’ll find a multifaceted team that puts a wide range of analytical expertise, technical ingenuity and personal experience to work for you. And while our team embodies the power of individuality, each person shares one common trait—data is in their DNA.

Neetu Seth

Identifying opportunity is second nature to Neetu. Since the company’s launch in 2009, she has grown NITS Solutions into the data analytics partner of choice to their Fortune 500 clients. She is responsible for every aspect of the firm, from charting strategic business development to daily operations, including training, marketing and human resources.

Neetu’s career began in financial services, where she gained significant experience delivering innovative solutions and exceptional service. At Citifinancial, she managed the branch’s daily operations, helping to grow its portfolio, capture new accounts and expand market share. In addition, she worked as a Consultant for ADP-Ebanking.

Featured in Corp! Magazine, Crain’s Business Detroit and CBS Detroit, Neetu has also earn a number of awards and honors, including: Ernst & Young Entrepreneur Winning Women; Ernst & Young Entrepreneur of the Year (semifinalist); Leaders and Innovators Award from Lawrence Technological University; and Inc. Magazine’s Top 500/5000 companies. She holds an MBA from Eastern Michigan University, a Bachelor’s Degree of Science from Eastern Michigan University, and a Bachelor of Arts from Guru Nanak Dev University, Punjab, India.

Prasad Bapat
Vice President of Technology

An integral part of NITS Solution since its inception, Prasad leads the Technology and Software Engineering teams. He oversees software development and provides strategic direction on all technology initiatives at the company. He also serves as the Chief Architect of the NITS Solutions software suite.

Prior to joining NITS, Prasad held vital positions at various technology firms, and has over 20 years of experience developing and implementing software. His extensive background includes a variety of relational and unstructured database systems, from transactional ERP systems to large-scale content databases holding billions of documents. As an innovation leader, he takes pride in designing fast and efficient data processing.

Prasad holds an MBA from Eastern Michigan University with an Outstanding Academic Achievement Award and a Bachelor of Engineering degree in Electronics from Walchand College of Engineering in India. He is also a member of the Beta Gamma Sigma honor society, whose members are recognized as the Best in Business.

Kimberly Cygan
Director of Marketing

Kim brings more than 20 years of experience in the automotive industry. Prior to joining NITS, she held many positions at Ford Motor Company and Lincoln Mercury Sales Division in dealership and field strategy, marketing, customer communications, public relations and production forecasting. As our Sr. Marketing Manager, her wheelhouse strengths include relationship management, collaboration, and client delight which are clearly visible within the OEM programs she manages. She is also a “player coach” and knows how to help drive business results!

Spearheading several of our OEM wholesale marketing and incentive platforms are core to Kim’s direct management and successful program launches. She continually represents the company at OEM conferences and business forums and led NiTS’ corporate sponsorship of The Chad Tough Foundation at The University of Michigan with the Michigan Youth Flag Football League.

Kim earned her Bachelors of Business Administration from the University of Michigan and MBA course work in Marketing and Finance at Lawrence Technological University. She lives in Northville, MI with her spouse and three children. In her free time, Kim likes to run, watch Michigan Football, and enjoys spending time watching her children play football, lacrosse, basketball and track!

Brian Turnbull
Vice President of Client Services

Brian brings over 35 years of experience in the automotive industry along with other sectors.  Prior to joining NITS his experience and background includes being the President of the Dealer Services Group at Urban Science, being integrally involved with Retail Dealership groups, founder of a Marketing Agency (iCMS-Innovative Customer Management Solutions) and close to 20 years as a decision maker at Ford in Sales & Marketing, Financial Services, and PD.

He’s an accomplished Sales & Marketing “Team Player” with an entrepreneurial mindset and strong ability in building relationships using his background in Marketing (traditional & digital), Fixed & Variable Operations, Financial Services, PD, along with Corporate and Retail Operations. At Urban Science he led, developed & launched the DSG-Dealer Services Group to assist both OEM’s and Retail/Dealer Groups globally.  He has been a decision maker in the Corporate, Partner/Supplier and Retail arena’s.

Brian has been recognized for motivational, and management skills used to enhance customer loyalty and development of products & services to increase performance both from a retail and corporate viewpoint.

Brian started his education studying Mechanical Engineering at Michigan Tech where he still holds track & field records before going on to business school at Eastern Michigan University and then being part of an Executive Development program at the JJ Kellogg Graduate School at Northwestern University.

Brian’s interests include being an avid “Auto” enthusiast (Racer, Mechanic, Restorer), Athletics (Competitive Runner/Coach), Music (Trumpet, Piano & Guitar musician) and most importantly, he enjoys being with family which has been in the Northville, Michigan area for generations. He married his High School Sweetheart 35 years ago and enjoys his new role as a grandpa as of Christmas Eve 2017.

Douglas Pedersen
Strategic Account Director

Douglas Pedersen brings 20 years of global automotive industry experience.  Prior to joining NITS, Doug amassed experience in automotive sales and distribution in channels first in the marketing and distribution arm of Mercedes-Benz and then as a consultant to multiple OEMs. He helped clients improve network performance in aftersales and sales across dimensions ranging from customer experience, change management, sales and service leadership and dealership profitability across 23 global markets on four continents.

Doug holds a Bachelor of Arts (with honors) from the University of Chicago and an MBA from the University of St Gallen (Dean’s List).  Doug also teaches as an adjunct professor in the automotive management program at Northwood University.