{"id":71,"date":"2025-01-02T20:15:45","date_gmt":"2025-01-02T20:15:45","guid":{"rendered":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/?p=71"},"modified":"2025-08-11T18:12:28","modified_gmt":"2025-08-11T18:12:28","slug":"customized-email-marketing-for-wholesale-success","status":"publish","type":"post","link":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/2025\/01\/02\/customized-email-marketing-for-wholesale-success\/","title":{"rendered":"Customized Email Marketing for Wholesale Success"},"content":{"rendered":"\n<p>In today\u2019s competitive market, effective communication is essential for building strong relationships with customers. Email marketing remains one of the most impactful and cost-efficient ways to nurture leads, enhance engagement, and drive conversions in the B2B space.<\/p>\n\n\n\n<p>With a <strong>Monthly Subscription to Wholesale Parts Pro (WPP)<\/strong>, dealers benefit from hassle-free, automated <strong>e-blast marketing emails<\/strong>, delivered to their customers on the <strong>2nd week of every month<\/strong>. This service saves time while ensuring consistent outreach and offers the flexibility to <strong>customize the message<\/strong> to reflect your brand and meet your customers&#8217; specific needs.<\/p>\n\n\n\n<p>Below is a simple walkthrough to help you customize your e-blast:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-content\/uploads\/sites\/6\/2025\/01\/NITS-CRM-Mailer-Order-Setup-Template.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>How to Customize Your E-Blast<\/strong><\/p>\n\n\n\n<p><strong>Set Up Your Dealer Profile<\/strong><\/p>\n\n\n\n<ul>\n<li>Log in to WPP and navigate to the <strong>Dealer Profile<\/strong> section from the Main Menu.<\/li>\n\n\n\n<li>Fill out the <strong>Wholesale Department Section<\/strong>, which is critical since this information is used as the &#8220;from&#8221; address on all emails.<\/li>\n\n\n\n<li>This setup is a <strong>one-time process<\/strong> and requires updates only if changes occur.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2442\" height=\"854\" src=\"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-content\/uploads\/sites\/6\/2025\/01\/Screenshot_2.png\" alt=\"\" class=\"wp-image-72\" \/><\/figure>\n\n\n\n<p><strong>Check Your Customer Email Addresses<\/strong><\/p>\n\n\n\n<p>Monthly emails are sent to <strong>active, inactive, and dormant customers<\/strong> with valid email addresses. Navigate to the <strong>Manage\/View Customers<\/strong> screen and apply the <strong>Email Valid Filter (Y\/N)<\/strong> to ensure the right customers are included.<\/p>\n\n\n\n<ul>\n<li><strong>Pro Tier Dealers<\/strong>: Can target both Repair and Body Shop customers.<\/li>\n\n\n\n<li><strong>Base Tier Dealers<\/strong>: Can target all Repair Shop customers.<\/li>\n<\/ul>\n\n\n\n<p><strong>Customize Your Coupons or Benefits<\/strong><\/p>\n\n\n\n<ol type=\"1\">\n<li>Go to the <strong>Mailer Order Setup<\/strong> screen under <strong>Marketing \u2192 Mailer Order Setup<\/strong>.<\/li>\n\n\n\n<li>If you don\u2019t see any data populated, click on the filter drop down on the right to select the month<\/li>\n\n\n\n<li>Review the default marketing theme and associated benefits\/coupons for the next month.Customize the messaging or choose different coupons to align with your specific goals.\n<ul>\n<li>Click <strong>Preview<\/strong> to see how your e-blast will appear to recipients.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Submit for Approval: Once satisfied, click <strong>Save<\/strong> to finalize your customizations.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2435\" height=\"866\" src=\"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-content\/uploads\/sites\/6\/2025\/01\/Screenshot_3.png\" alt=\"\" class=\"wp-image-73\" \/><\/figure>\n\n\n\n<p><strong>Automation Takes Over<\/strong><\/p>\n\n\n\n<p>WPP will handle the rest, delivering your e-blast automatically to your customer list.<\/p>\n\n\n\n<p><strong>View Analytics<\/strong><\/p>\n\n\n\n<p>After your email is sent, log back into WPP to access \u2018Marketing Effectiveness\u2019 under Main Menu-&gt; Structured Marketing to view re-engaged customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1862\" height=\"448\" src=\"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-content\/uploads\/sites\/6\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-166\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s competitive market, effective communication is essential for building strong relationships with customers. Email marketing remains one of the most impactful and cost-efficient ways [&#8230;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/posts\/71"}],"collection":[{"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":3,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":168,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/posts\/71\/revisions\/168"}],"wp:attachment":[{"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nitssolutions.com\/wordpress\/vgca\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}