Diversity is the key to innovation. At NITS Solutions, you'll find a multifaceted team that puts a wide range of analytical expertise, technical ingenuity and personal experience to work for you. And while our team embodies the power of individuality, each person shares one common trait-data is in their DNA.

Neetu Seth
CEO and Founder

Identifying opportunity is second nature to Neetu. Since the company's launch in 2009, she has grown NITS Solutions into the data analytics partner of choice to their Fortune 500 clients. She is responsible for every aspect of the firm, from charting strategic business development to daily operations, including training, marketing and human resources.

Neetu's career began in financial services, where she gained significant experience delivering innovative solutions and exceptional service. At Citifinancial, she managed the branch's daily operations, helping to grow its portfolio, capture new accounts and expand market share. In addition, she worked as a Consultant for ADP-Ebanking.

Featured in Corp! Magazine, Crain's Business Detroit and CBS Detroit, Neetu has also earn a number of awards and honors, including: Ernst & Young Entrepreneur Winning Women; Ernst & Young Entrepreneur of the Year (semifinalist); Leaders and Innovators Award from Lawrence Technological University; and Inc. Magazine's Top 500/5000 companies. She holds an MBA from Eastern Michigan University, a Bachelor's Degree of Science from Eastern Michigan University, and a Bachelor of Arts from Guru Nanak Dev University, Punjab, India.

Sanjay Seth
Chief Technology and Product Officer

Sanjay Seth is Chief Technology and Product Officer at NITS Solutions. As product evangelist, he is responsible for the vision and strategy for various products within the NITS portfolio, overseeing every element of the product from its conceptualization to its launch and post-launch performance.

As a technology chief, he is also responsible for developing and guiding technology roadmap for NITS, especially the development of cloud solutions and big data analytics platforms.

Sanjay also serves as the subject matter leader within the automotive after-sales. His background comprises a broad array of initiatives within the automotive fixed operations space, focusing on customer service excellence and parts sales growth. In particular, his expertise includes revenue growth strategies, pricing excellence, market sizing and assessment, service retention, organizational alignment, dealer terms and conditions, and supply chain initiatives.

Sanjay Seth comes to NITS with 25+ years of automotive and management consulting experience. Before joining NITS, Sanjay was Managing Director at Carlisle & Company, where he led the consulting division in North America with sales and execution responsibilities.

Before Carlisle, Sanjay was a corporate strategy and operations consultant at PricewaterhouseCoopers. His background also includes engineering experience at Ford Motor Company in computer-aided analysis, product design, and powertrain manufacturing.

Sanjay holds an MBA in Strategy & Finance from Ross School of Business (Michigan), MS in Mechanical Engineering from Penn State University, and a BS in Mechanical Engineering from Punjab Engineering College, India.

Kimberly Cygan
Senior Director, Sales and Customer Management

Kim brings more than 20 years of experience in the automotive industry. Prior to joining NITS, she held many positions at Ford Motor Company and Lincoln Mercury Sales Division in dealership and field strategy, marketing, customer communications, public relations and production forecasting. As our Sr. Marketing Manager, her wheelhouse strengths include relationship management, collaboration, and client delight which are clearly visible within the OEM programs she manages. She is also a "player coach" and knows how to help drive business results!

Spearheading several of our OEM wholesale marketing and incentive platforms are core to Kim's direct management and successful program launches. She continually represents the company at OEM conferences and business forums and led NITS corporate sponsorship of The Chad Tough Foundation at The University of Michigan with the Michigan Youth Flag Football League.

Kim earned her Bachelors of Business Administration from the University of Michigan and MBA course work in Marketing and Finance at Lawrence Technological University. She lives in Northville, MI with her spouse and three children. In her free time, Kim likes to run, watch Michigan Football, and enjoys spending time watching her children play football, lacrosse, basketball and track!

Douglas Pedersen
Senior Director, Sales and Customer Management

Douglas Pedersen brings 20 years of global automotive industry experience. Prior to joining NITS, Doug amassed experience in automotive sales and distribution in channels first in the marketing and distribution arm of Mercedes-Benz and then as a consultant to multiple OEMs. He helped clients improve network performance in aftersales and sales across dimensions ranging from customer experience, change management, sales and service leadership and dealership profitability across 23 global markets on four continents.

Doug holds a Bachelor of Arts (with honors) from the University of Chicago and an MBA from the University of St Gallen (Dean's List). Doug also teaches as an adjunct professor in the automotive management program at Northwood University.

Bindesh Patel
Director, Product Management- Software

Bindesh Patel has acquired over 27 years of experience in software development during his career. He is currently managing or providing guidance on all NITS products. In 2018, Bindesh was promoted to Sr. Technical Architect Lead, in this role he upgraded NITS products to the latest technologies in development.NITS plans to use these cutting-edge technologies now and in the future. Bindesh manages the development team onshore and offshore and provides training in the development life cycle. Simultaneously, Bindesh works with management and provides input on technology improvements to meet long-term company goals.

Before joining NITS, Bindesh worked for an Ahmedabad (India) Based MNC Company where he was part of in-house ERP Solution Development and Implementation team. There, he managed a team of over 40 employees for Various ERP Module Developments. He holds a Graduation Degree BSc (Math's Major with Physics and Chemistry) as well as several certifications in Computer Programming and Database Administration.

Amit Dongaonkar
Director, Product Management- Infrastructure and Data

Amit brings more than 17 years of experience working with data and architecting IT solutions in the automotive, telecommunications and manufacturing domains. Amit is responsible for infrastructure, security, and data services at NITS Solutions. His focus areas are cloud computing, security, automation, and machine learning. Since joining NITS in 2016, Amit has contributed to all the products NITS has to offer. Before joining NITS Solutions, Amit has amassed global experience working with diverse teams across geographies with companies like Infosys Technologies and Capgemini Consulting.

Amit is currently pursuing his MBA from the Ross School of Business, University of Michigan. He holds a bachelorís degree in Electronics from the University of Mumbai, India. He is an AWS certified Solution Architect and TOGAF certified Enterprise Architect.

Anirudh Ramanathan
Senior Program Manager

Over the last 6+ years at NITS, Anirudh (Ani) Ramanathan has led from the ground-up, the implementation, delivery, and management of OEM Aftersales Customer Marketing, analytics, data delivery, and global supply chain management platformsHis expertise includes client engagement management, collaboration, aftersales marketing, and supply chain strategy. Ani has sales and execution responsibilities for several clients across different core NITS products and takes pride in ensuring best practices are followed to maximize customer satisfaction. He has also driven product innovation through aligning data driven insights to help foster and improve predictive algorithms. Prior to joining NITS Ani worked with General Motors as a Supply Chain Intern and Barry-Wehmiller International as a Business System Analyst. Ani earned his Bachelor of Science in Industrial Engineering from the University of Illinois at Urbana Champaign and a Master of Science Degree in Supply Chain Management from the Ross School of Business (Michigan). In his free time, Ani loves traveling with his wife, eating at fine restaurants, and cooking new recipes.