OEMs Aftersales Marketing team often require performance monitoring of marketing activities for tracking the effectiveness of campaigns, on regular basis.
A web portal that can help accomplish the following would be ideal for this scenario:
Also, this platform would help OEMs to touch-base with their customers on a regular basis so as to call them for service of their vehicles and maintain good relations / reputation with end customers.
Marketing IQ (MIQ) portal is supposed to provide both detailed and summary level reporting covering a wide range of Key Performance Indicators (KPIs) for After Sales marketing activities.
To address the concerns related with marketing, MIQ portal is developed which is majorly categorized as follows: